Health industry association Helsam was founded in 1985 - and the 2010 annual Helsam Trade Fair was an excellent occation to celebrate. Natur-Drogeriet's time-honoured product Urte-pensil was awarded the '25 years of Sales Success' prize by the Danish health food stores.

Urte-pensil was chosen for the following reasons:

• A product with a positive sales curve
• Effective - simple - brilliant - hard to do without for adults and children alike
• Efficient and health-promoting

As a matter of fact, Urte-pensil has been on the market since 1976 – and it continues to be a Natur-Drogeriet bestseller.